3 TRICKS THAT TOTALLY TUNED UP MY TINDER CONVERSION QUALITY [LIFESTYLE HACK]

3 TRICKS THAT TOTALLY TUNED UP MY TINDER CONVERSION QUALITY [LIFESTYLE HACK]

Excuse the deviation from my regular, business growth-oriented writeups. I was sitting around with a few buddies having drinks last weekend, and we got on the topic of dating, specifically, Tinder. As we shared stories of terrors and triumphs, I found myself describing the process in which I use Tinder in a more strategic manner for quality control. That process, although quite normal to me, was quite an abstract one when spoken aloud. I was told this stuff needed to be published. So here we are. This was fun to write.

Why am I writing this? I am genuinely looking for love, but like most people, I lack the time to explore the plethora of dating options, let alone facilitate infinite numbers of dates to find compatible partners. My recent dating journey is about unlocking quality over quantity, so I spend my time talking to, and potentially dating, the right matches. While this is technically conversion hacking with intent to positively influence success rate, I am genuinely still being me, just representing myself in the most effective way. This guide is for those wanting to save time, and attract the most elegible bachelorettes (or bachelors).

When I look at what I do as a growth hacker, it’s a complete left-brain/right-brain game. On one hand, you’re being completely analytical, clinical, precise, and on the other hand, you’re crafting highly creative/speculative experiments to act on that data. You’re the scientist and the artist, simultaneously.

The way your brain works when growth hacking sparks an onflow of ideas, far beyond the reach of simply growing a startup’s conversion funnel (and profits).

So it got me thinking. What lessons can I take from growth hacking and transplant to my lifestyle, to hack an unfair advantage over the competition?

Interestingly enough, the lessons learned from this experiment can be used to inspire growth professionally (such as thought leadership and networking) and profit attraction (growing a new business and attracting top talent), or a pure lifestyle play. Take from this as you must.

For those unfamiliar with Tinder, it’s a dating app. You upload a few pics, write a bio, set your proximity radius for matches, and start swiping for matches. Left means ‘no’, right means ‘yes’. If you swipe ‘yes’ to someone, you are unable to facilitate a conversation with them unless they swipe ‘yes’ to you too. It’s simple, effective, and highly addictive… and it works.

It’s no fad, either. With 50 million users, 24 languages and a $5 billion valuation and recent monetisation of its user pool, it’s the most serious player in the congested ‘online dating’ industry. In fact, the average Tinder user spends 77 minutes swiping every day.

Tinder users swipe with ferocity. With only a split-second, if that, to make an impression on someone on a swiping-spree, there’s no time for second chances. The question is, what can you bring to the table that’s going to make your potential suitor stop in their tracks?

If you’ve got a shirtless tattoo-laden image, drinking a beer whilst patting a sedated tiger in Bali (note: the overused Tinder stereotype for Australians, I’m misstravel coupon positive each nation has their own), then questioning why your success rate isn’t what it should be, then it’s time to put your clothes back on and start promoting yourself like a champ.

3 TRICKS THAT TOTALLY TUNED UP MY TINDER CONVERSION QUALITY [LIFESTYLE HACK]

It becomes a game of greatness vs gimmicks. Do you present yourself as a breath of fresh air, or as a ‘one and the same’ kind of person? What kind of person do your intended swipers see you as?

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